Web designers play an important role in the creation and the structuring of websites and Internet communication. Web design encompasses a variety of disciplines and skills in the creation and management of web sites. The various disciplines of web design focus on aesthetic fundamentals such as visual language, typography, and color schemes. The other fields of web design specialize more on the technical aspects of how a web site is structured and built.
There are many types of designers. A few of the most common ones are desktop-based web designers and Internet website designers. Desktop-based web designers use specialized software for the creation and manipulation of web pages. Internet website designers work with web servers and graphical user interface systems to present a web site for users to interact with. Desktop-based designers are usually part of a larger company that employs many individuals for the various roles described above.
Desktop-based designers can create both websites and digital media. A popular medium of digital media created through this process is Flash. Web designers often use Adobe Acrobat or Microsoft Office programs to create websites and the associated documents. They may also use programming languages such as HTML and Java for the construction and styling of web pages. They must have a solid knowledge of graphic design, image manipulation, and text processing, all of which are essential for creating compelling websites.
Web designers also must follow strict rules regarding typography and layout. Web pages are designed to be easily readable by all visitors. All content should be written for ease of reading. Many companies that specialize in web design make full use of white space to ensure the clarity of their layouts and to give their readers a break from the colorful displays that many websites display. Web designers also should be familiar with the basics of usability.
Usability refers to how well users will be able to interact with your website. It includes both the visual elements on the website as well as the textual content. In addition, usability is often measured by how user-friendly the website is. For example, does it have a menu bar or drop-down list? Does it allow users to search for specific items or search for terms? What are the various options for sorting items in the menu bar or the drop-down list?
A web designer‘s job can be divided into several different categories, depending on what they do for a day. The first category is content, which includes the aesthetic aspects of visual design. The second category is a functionality, which includes the arrangement of images and content within the site in relation to one another. The final category, interactivity, deals with ways to create an appeal to the target market. This can include things such as checking for spelling mistakes or the use of interactive features such as buttons. Designers who are good at usability and understand usability standards are excellent web developers.
As opposed to web developers, web designers are the ones actually building the sites. Web developers will create the template that the actual website will be built upon, but web designers are often involved throughout the process as well. Web designers will often work with SEO (search engine optimization) experts and programmers. When dealing with SEO practices, it is important to find a web designer that is proficient in this area as well. Having web developers and designers on both sides of the project will ensure that all aspects of it are handled properly.
In essence, the job of a web designer and web developer is quite similar, yet they play two very different parts. Web designers are primarily responsible for creating websites that will attract a target audience, while developers are responsible for coding the websites and making them appealing to the target audience. Web developers must make sure that the websites are easy to navigate and that they are constructed correctly.