Your business website is your online face to your customers. It is where they “face” you, as well as where you show them what your business can offer. Therefore it should be a pleasant experience for them. When designing your business website, there are many things that should be considered. First of all, what pages do you want on the site? Here are the top and must-have pages that your business website must have.
Site Speed: Any website design should ensure site speed which is essential when a customer types in a search engine to find what they are looking for. With poor site speed they will often abandon the site and go onto one that is quicker or more professional. Search engine rankings are based upon the amount of time a user is on a page. A fast page has the lowest search engine rankings. The smaller your page, the better it is for your small business website design.
Social Media Widgets: Today many users have their own mobile devices and the majority of them to access their social media websites through their phones. In this case it makes sense to include social media widgets in your business website design. It’s very common for people to share pictures, videos, or news with their friends and followers via their mobile devices. It’s very easy to do and a great way to keep in touch with your customers. You may also want to include links to your social media websites through your website. This creates an instant link between your websites and your customers.
Key Takeaway: When it comes to SEO (search engine optimization), shaoolian said that there is only one sure way to make it in the search engine ranking list, and that is through the proper keyword usage. In the above key takeaway, we saw that keywords were the key to success. Therefore your business website design must be focused on providing your potential customers the best information. If you are unsure as to which keywords will work, you may want to hire a professional SEO company to help you out. They will provide you with the right keywords and key phrases to drive traffic to your websites.
E-Commerce: In the above key takeaway, we saw that social media was becoming a big part of people’s online lives. The next step for you and your business website design is to incorporate e-commerce. By adding e-commerce to your site, you are allowing your potential customers to purchase products from wherever they are.
Small Business Websites: In the previous article, we saw that marketing plan plays a vital role when it comes to SEO (search engine optimization). The reason why it plays such a vital role in your small business website content strategy is because without a well-planned marketing plan, your website will not be able to achieve the desired ranking. Your marketing plan should be broken down into a number of key phrases or keywords. These keywords should be used on all of your web pages. This will help your small business websites rank higher in the search engines.
In conclusion, SEO plays such a crucial role in a small business website content strategy. However, there are a few other things you can do in order to help your website rank better in the search engines. One great example of this is by creating backlinks within your niche. Backlinks are links that are directed towards your main website.
The final key takeaway we wanted to highlight was to ensure that you create a keyword rich website content strategy and also have a good marketing plan in place. Both of these elements are extremely important to the success of your business website. If you take the time to implement these simple concepts into your web hosting account, you will find that over time you will see a dramatic increase in your rankings.