A web designer is a person who designs and builds websites for businesses and individuals. Website design encompasses a variety of disciplines and skills in the creation and management of websites. The different disciplines of website design include web graphic design; user interface design; visual communication design; writing, including technical writing and creative writing; and search engine optimization (also called SEO). There are also web development professionals, which deal with the minutiae of creating and maintaining websites as well as marketing them to prospective customers.
Graphic design, on the other hand, pertains to the use of graphics in web site designs. When using images, it is necessary to consider graphic design principles. One key rule in considering web designer principles is that the text should be legible. Most graphics are meant to be viewed with a fairly common or normal set of eyes, so it is not advisable to over-complicate things.
While most web designers are paid on an hourly basis, some specialize in a more specialized area, such as Flash web designers or Internet marketing. Some jobs offer greater stability because of their longer work hours. They can also expect a higher web designer salary. Pay increases are usually based upon the complexity of the layout being created and the experience and skill of the web designer.
Web designer salary is calculated according to several different factors. Factors affecting salary include the amount of programming experience, education and certification, technical skills, type of employer, and location of the designer in relation to where he or she lives. For example, if a person with general technical skills working in an Internet marketing position makes web designer salary less than a person with extensive experience doing photo retouching and computer aided design (CAD) on the same project, it would be advisable to increase one’s technical skills. The Internet has made a lot of complicated designs possible, which has resulted in lower costs for software and hardware. Therefore, experience and knowledge gained through years of experience are more valuable than ever.
There are two types of organizations that pay web designer salaries. One is an offshore outsourcing company, which hires individuals from a foreign country and pays them a better salary than local designers. The second is a local business that hires American and European designers to do the job. Although the compensation may be better, there is a disadvantage. Most American and European web designers are paid far below what the local average is. This means that these foreign freelancers working at these companies are making much less than the actual salary of a locally located web designer.
It is possible to obtain a web designing or web development career on a part-time or freelance basis. Those who have previous programming experience can pursue part-time jobs to develop their skills. Web developers who want to go freelance can advertise in local classifieds or through an Internet job site. Freelance web designers often work with large companies to develop their skills before turning to the Internet. In this case, they may receive a larger percentage of the overall project value.
Some web designers begin their work by specializing in creating corporate websites. Corporate web sites involve large databases, which require programming knowledge. These web designers may specialize in a specific type of programming language such as HTML or Java. HTML is the most common of the three languages used in creating corporate websites.
As more people are utilizing the Internet, it is necessary to create websites with uniformity and consistency. Therefore, web designers and web developers must learn about the industry to create uniform web pages. They must also master the skills of creating navigation menus for the site, along with the ability to write code to customize web pages for a company’s unique needs. To become a successful web designer or web developer, it takes experience, training, creativity, and knowledge of current industry trends as well as knowledge of the basic programming languages.