Responsive website design is a technique to website design that makes web sites render well on different window and screen sizes and most importantly on different devices. Latest work also includes the viewer’s proximity in the viewing context as a means of RWD. This article will look at some of the benefits that can be gained by adopting a responsive website design approach.
The benefits are many, but let’s start with one aspect that is most important, user-experience and the ability to deliver content as efficiently and effectively as possible. Most website designs are based on a single device or browser, but this needs to change to accommodate various viewing contexts.
One example of responsive website design is Google Chrome. This browser has a built in feature to allow the user to resize windows by double-clicking on the small icon at the top of the browser. The user is then presented with a menu of various sizes, allowing the user to make a more suitable choice for viewing the website.
This is just one example of how the use of responsive web design can improve web usability. For instance, if you were to visit the website of one of the major financial service providers like HSBC or Citibank, you could see a very different experience when viewing the website on a mobile phone than you would with a laptop.
Web browsers have come a long way since the early days of dial-up connections. New software such as Mozilla Firefox have added a very effective tool to websites, allowing them to render well across various screen sizes, whilst still offering a great deal of interactivity. This has given the browser a real edge over its competitors, making it a popular choice amongst many websites owners.
Another feature is the ability to view the content in different browsers and devices based on proximity to the mobile device. This is useful for websites that are designed to be used on mobile devices. For instance, if you are looking at a video and want to watch it on your smartphone, it would look much better if the video didn’t appear to be playing on the desktop browser, because if you view it on your desktop it will open and close as expected. By using such a plugin, the same video can be viewed in all browser and device settings.
A responsive website design approach offers a range of benefits to both businesses and consumers. Responsive web site design takes a more flexible approach, offering flexibility across devices so that users can view your content in different ways without having to re-evaluate the way in which they want to view your content.
Responsive design also means that your site will look great on mobile devices. If you can achieve this then people on mobiles and tablets can save hours of time browsing through the content on your website because they can view the content on their devices.
A website designed to take advantage of responsive design is also highly adaptable, meaning that users can easily navigate the site on mobile devices. As a result, content will be easier to find when viewing the website on mobile devices, which is important for business and consumers alike. Content is always the number one reason why people visit a website. If your site does not offer the right content, then users will avoid visiting your site.
With mobile websites, it is important to ensure that your content is easy to find. In the past, the only options available to users were to open the website in order to read the content or to swipe through the content using a thumb. But now with the addition of responsive design, users are able to view the content on their mobile device without having to do either of these things.
In addition to ensuring that your site is easier to find, responsive website design also ensures that content is not broken down into different pages on mobile websites. This ensures that users can easily access the content across all devices and browsers without losing out on the important information.